Sophia Castro

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Skills & Research Projects

Combining technical expertise with research excellence to drive meaningful insights and innovation.

Skills

Research

SPSS
Qualtrics
Python
Amazon Turk
Prolific
Google Ads/Analytics
Data Analysis Using R
Knowledge Management Systems

Administrative

Microsoft Office Suite
Google Workspace
Scrum Framework
Slack
Asana
Airtable
Hive
Salesforce

Creative

Canva
Spark AR
Snapchat Lens Studio
Wix
Procreate
Adobe Photoshop
ChatGPT

Research Projects

person writing on brown wooden table near white ceramic mug

Hollywood’s Newest Writer:

Exploring Perceptions of Artificial Intelligence (AI) in Film Screenplays
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portrait of woman face

More Than Skin-Deep:

Understanding the Motivations Around Sunscreen Use
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Exclusivity Isn’t Cool Anymore:

Plus-Size Model Representation in Retail Fashion Advertisements
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M&M’s:

A Casualty of the Culture War
Learn More

Certifications

  • ✦ QA Essentials (eCommerce, Data & Targeting, Digital Retail Media, CRM, Martech, and more) – April 2025
  • ✦ Training the Street Applied Excel – November 2024
  • ✦ Coursera x Google Data Foundations – January 2024
  • ✦ USC Annenberg School for Communication and Journalism Managing Complexity in Diverse Organizations – December 2022
  • ✦ CITI Program Social Behavioral Human Subject/ Human Research – September 2022
CITI Program Social Behavioral Human Subject/ Human Research – September 2022
Coursera x Google Data Foundations – January 2024
QA Essentials (eCommerce, Data & Targeting, Digital Retail Media, CRM, Martech, and more) – April 2025
Training the Street Applied Excel – November 2024
USC Annenberg School for Communication and Journalism Managing Complexity in Diverse Organizations – December 2022